Back to Start
Before
Problem & Objective
Traditional content creation, especially photoshoots and post-production, is expensive and time-consuming. The goal was to implement generative AI to reduce costs, speed up content creation, and allow for flexible visual adjustments, ensuring METRO can react faster to market trends while maintaining high-quality branding.
Approach & Implementation
We integrated AI-based image generation tools to create high-quality customizable visuals. By leveraging generative AI models, we enabled:
60-80% cost savings compared to traditional photoshoots (€1,250 - €4,500 per shoot).
Reduced post-production efforts, cutting turnaround time significantly.
Flexible, scalable asset creation, allowing for instant modifications and localization.
Gallery
Go up again