Hi, I am Sascha – Creative Director and Designer for UI/UX, Generative AI, and Branding.
Hi, I am Sascha – Creative Director and Designer for UI/UX, Generative AI, and Branding.
Hi, I am Sascha – Creative Director and Designer for UI/UX, Generative AI, and Branding.
UI/UX
Generative AI
Branding
About Me
Docent for GenAI
2024 - today | Volkshochschule Mönchengladbach

  • Imparting knowledge about generative AI technologies (e.g. MidJourney, ChatGPT)
  • Conducting workshops and training courses on the creative use of GenAI
Senior UI Designer
2018 - today | METRO.digital, METRO AG, METRONOM GmbH

  • Responsibility for the design of the global websites of METRO wholesale stores
  • Close, agile collaboration with developers, marketing and country managers
  • Optimization of the user experience through the introduction of a unified search solution
  • Further development of a consistent design system to strengthen the digital brand
  • Collaboration with international teams
Creative Director
2009 - today | Chiari GmbH, FORCE Communications & Media GmbH, Bam! Interactive Marketing GmbH, m&s communication GmbH

  • Creative management of the design team
  • Direct customer contact with advice
  • Conception and presentation of innovative design ideas
  • Hands-on mentality
Art Director
1998 - 2016 | Brand Active GmbH, TBWA\Germany, Melzercompany

  • Development and implementation of creative design concepts
  • Early adaptation of digital trends and continuous integration of new technologies
  • Ensuring consistent visual communication and brand guidelines

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